1、（）is the amount of risk an organisation is willing totake on or is prepared to accept in pursuing its strategicobjectives.
A、risk averse
B、Risk appetite
C、risk seeker
D、risk neutral
2、Which of the following affects the bargaining power of customers?
A、the number of customer
B、the fixed cost
C、distirbution channels
D、economies of scale
3、The PEST analysis mainly discuss macro environment.
A、对
B、错
4、economies of scale will infulencethe threat of new entrants to the industry
A、对
B、错
5、How to eliminate risks and uncertainties
A、market research
B、Questionnaire survey
C、interview
D、focus groups
