1、When you are writing a letter to your new customer, you may think about the following factors_______.
A、Is your message concrete?
B、Does the customer really want to buy your product?
C、When will the customer reply
D、Have you used specific and definite terms in making an offer or requiring a response?
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2、Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses.
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3、To make their writing effective, business writers often apply 7C’s Principles (i.e. clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing.
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4、Courtesy means treating people with respect and friendly human concern. Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request.
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5、Consideration focuses on “I” or “we” (the writer) instead of “you” (the reader). I-centered writing is the key to successful business.
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6、Correctness principle comprises correct grammar and punctuation only.
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7、Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively.
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8、Use short sentences with correct words (avoid ambiguous wording and use precise words instead of almost-precise words).
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9、“Please airmail us the latest price list and sample for our reference. ” The above example violates the concreteness principle.
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10、When you reply to an inquiry from a customer, try to answer all questions stated or implied. A prospective customer’s reaction to an incomplete reply is likely to be unfavorable.
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