1、What is Tom’s main role in his new position?
A、Interpreting the changes from different sources.
B、Analyzing changes from the Internet for customers.
C、Creating things from changes in behavior, media, etc.
D、Using media information to inspire new ideas.
2、According to Tom, What areas of the business require the most focus on innovation right now?
A、Working around people and re-evaluate the role of clients
B、Working around people and re-evaluate the role of advertising
C、Our own interests and re-evaluate the role of advertising
D、Our own channels and re-evaluate the role of advertising
3、According to Tom, what does innovation require of people?
A、Being sensitive to business data.
B、Being brave and willing to take a risk.
C、Being aware of what is interesting.
D、Knowing previous success stories.
4、According to Tom, as an industry, we need to focus on___________.
A、Our gut feeling and on superb ideas
B、Just data supported arguments
C、Making money
D、Collecting information about clients
5、What does Tom see as game-changing chances in the future?
A、Having people take a risk.
B、Aiming at a consumer level.
C、Using messages to do things.
D、Focusing on data-based ideas.
6、Which of the followings does Tom not advocate on how to serve messages directly to customers?
A、send offers to friends
B、save locations to clients
C、make phone calls
D、use ads to download mobile coupons
7、What does Tom do first to deal with in the toughest job?
A、Looking for opportunities.
B、Examining the future carefully.
C、Considering a starting point.
D、Establishing the focal point.
8、After the hardest job, what should be followed?
A、Consider an entry point that is buyable in the next 4 months and make it happen
B、Consider an confusing point that is buyable in the next 4 months and make it happen
C、Consider an entry point that is reliable in the next 4 months and make it ha
9、Which of the following might Tom work for ?
A、A behavioral study center.
B、A venture capital firm
C、Media agency.
D、An Internet company.
10、In the role of media agencies, which of the following is not needed?
A、Fostering creativity
B、Collaboration
C、Honesty
D、Openness
