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1、The 4Cs of marketing is the foundation of the idea of marketing mix.

A、对
B、错

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2、Statistics and details about the product and the market help make a good product presentation.

A、错
B、对

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3、In the introduction phase of product life cycle, company may have _____ sales volume.

A、medium
B、huge
C、big
D、small

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4、To meet the pricing objective of maximizing profit margin, _____ pricing strategies is often employed.

A、loss leader
B、psychological
C、skimming
D、penetration

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5、Which of the followings are the possible sources of new-product ideas for a company?______

A、The investigation of customer needs
B、The new possibilities offered by technological advances
C、The suggestions from suppliers
D、The analysis of rival products

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