1、In which stage of the product life cycle are distribution channels added as demand for a product increases?
A、Growth
B、Decline
C、Maturity
D、Introduction
2、What benefit does participating in a community visioning process have for CVBs?
A、The process gives CVBs greater direct control over the products it is expected to sell.
B、The process helps the CVB to set its budget for the next year.
C、The process helps the CVB raise awareness of the value of tourism to the community.
3、A product can experience rebirth instead of decline if the firm:
A、recreates the product by adding new features or using innovative marketing.
B、allows another company to take over the marketing of the product.
C、sells the product for an extremely low price.
D、significantly increases the advertising budge
4、The CVB product marketing dilemma is:
A、Accountability without authority.
B、Destination development.
C、Motivation.
D、Private-sector competition.
5、Over which of the traditional four Ps of marketing do CVBs usually have some control?
A、Product
B、Promotion
C、Price
D、Place
