1、A consolidated approach to destination marketing is beneficial to tourism businesses because:
A、pooling resources gives businesses greater buying power than they would have on their own.
B、larger marketing campaigns always yield better results.
C、it is better to concentrate marketing efforts on just one type of media.
D、it allows bus
2、What is the first step in devising a brand for a destination?
A、Come up with a catchy slogan.
B、Craft a positioning statement.
C、Create a logo.
D、Define the destination’s selling points.
3、What is the third step in the AIDA cycle?
A、decision
B、determination
C、desire
D、destination
4、Which of the following guidelines is important to remember for collateral development?
A、Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible. Use line art whenever possible.
B、Less is more
5、Branding is a collection of ________ in the mind of visitors.
A、feedback
B、perceptions
C、images
D、motivations
