1、Which of the following is an element of a communications plan?
A、Television interviews
B、Strategy
C、Chairperson
D、Press releases
2、News releases are written in which format?
A、Hourglass
B、Chronological
C、Inverted pyramid
D、Freestyle
3、An important question to ask when planning an individual journalist visit to a destination is:
A、What kind of rental car would the journalist prefer?
B、What is the journalist’s favorite restaurant?
C、What is the story angle the journalist is pursuing?
D、Will the trip be fully escorted, or will the journalist be on his or her own for p
4、Which of the following people would be the likeliest choice for a spokesperson for a CVB?
A、A local celebrity
B、A customer service representative
C、Its director of marketing and sales
D、One of its telephone operators
5、A review of strengths and weaknesses and a competitive analysis is which part of an organization’s communications plan?
A、Mission or purpose
B、Target audience
C、Objectives
D、Situation
