1、An activity refers to the physical action taken by the CVB functional area. It helps the CVB and its staff to know whether the activity taken reaches its goal.
A、错
B、对
2、What are the two fundamental topics CVBs deal with in the research process?
A、visitor studies and convention studies
B、visitor profiles and image studies
C、performance indicators and performance measures
D、destination research and CVB accountability research
3、Which is not included in direct data?
A、jobs produce
B、economic multiplier
C、payroll
D、visitor spending
4、CVB Performance Reporting process includes the following three functional areas:
A、convention sales
B、operational definitions and measures
C、marketing and communication
D、travel trade sales
5、Marketing productivity is measured through the number of visitors.
A、错
B、对
