1、Reinforcement advertising aims to stimulate repeat purchase of products and services.
A、错
B、对
2、A public is any group that has an actual or potential interest in or impact on a company’s ability to achieve its objectives.
A、对
B、错
3、Sales promotion may damage brand image.
A、对
B、错
4、Database marketing is ideal when a company does not have direct contact with its customers.
A、对
B、错
5、Implication questions ask about the consequences of a buyer’s problems, difficulties, or dissatisfactions.
A、错
B、对
6、Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
A、direct marketing
B、personal selling
C、sales promotion
D、advertising
7、An advertising ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.
A、channel
B、objective
C、budget
D、medium
8、________ is a marketing communications tool that includes a variety of programs to promote or protect a company’s image or individual products.
A、Personal selling
B、Advertising
C、Public relations
D、Sales promotion
9、Which of the following is a form of mass communications channel?
A、personal selling
B、interactive marketing
C、word-of-mouth marketing
D、public relations
10、A salesperson who relies on creative methods for selling a company’s tangible or intangible offerings is called a(n) ________.
A、missionary
B、order taker
C、solution vendor
D、demand creator
