1、Wholesalers actually purchase goods from a producer in bulk and store them in warehouses.
A、错
B、对
2、A marketing channel overcomes the time, place, and possession gaps that separate goods and services from those who need or want them.
A、错
B、对
3、Add-on services such as credit, delivery, installation, and repairs provided by the marketing channel are referred to as service backup.
A、错
B、对
4、When economic conditions are depressed, producers want to move goods to market using longer channels.
A、错
B、对
5、Channel power is the ability to alter channel members’ behavior so that they take actions they would not have taken otherwise.
A、对
B、错
6、________ are sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
A、Communication channels
B、Sales territories
C、Marketing channels
D、Marketing terrains
7、Total Beverages, a maker of fruit juices and health drinks, recently launched a new brand of packaged drinking water called AquaPure. In order to induce distributors to carry the product, Total offers all its intermediaries a free refrigerator to sto
A、reverse flow
B、push strategy
C、consumer promotion
D、pull strategy
