1、Which of the following statements about marketing is true?
A、It is of little importance when products are standardized.
B、It can help create jobs in the economy by increasing demand for goods and services.
C、It helps to build a loyal customer base but has no impact on a firm’s intangible assets.
D、It i
2、________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A、Strategic
B、Operations
C、Marketing
D、Distribution
E、Knowledge
3、Identify the correct statement about marketing management.
A、It focuses solely on attaining an organization’s sales goals in an efficient manner.
B、It focuses mostly on monitoring the profitability of a company’s products and services.
C、It is defined as the field that deals with planning and managing a
4、As economies advance, a growing proportion of the economy’s activities focuses on the production of ________.
A、luxury goods
B、experiences
C、services
D、products
E、events
5、The “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.
A、event
B、idea
C、property
D、service
E、place
6、In Walt Disney’s Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.
A、good
B、experience
C、organization
D、event
E、service
7、People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.
A、geographic
B、service
C、business
D、need
E、demographic
8、Organizations catering to the ________ market need to price their offerings carefully because these markets usually have limited purchasing power.
A、business
B、nonprofit
C、exclusive
D、global
E、consumer
9、Services constitute the bulk of most countries’ production and marketing efforts.
A、对
B、错
10、“Friends Don’t Let Friends Drive Drunk,” is an example of marketing information to an interested audience.
A、对
B、错
