1、Traditionally, price was never a major determinant of buyer choice.
A、对
B、错
2、Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.
A、对
B、错
3、Generally, consumers prefer small price increases on a regular basis to sudden, sharp increases.
A、对
B、错
4、Shrinking the amount of product instead of raising the price is a good way to counteract consumer resistance to price increases.
A、对
B、错
5、Trade-in allowances are price reductions given for turning in an old item when buying a new one.
A、错
B、对
6、The reservation price, the maximum that most consumers will pay for a given product, is known as the ________ price.
A、typical
B、upper-bound
C、usual discounted
D、expected future
7、A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.
A、market skimming
B、survival
C、profit maximization
D、product-quality leadership
