1、A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A、social class
B、reference groups
C、subculture
D、family
2、Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average c
A、role model
B、transactional leader
C、gate-keeper
D、opinion leader
E、international marketer
3、Ford Motors uses the ad caption “Magnify the Adventure” to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker’s brand personality analysis, Ford Endeavo
A、intelligence
B、ruggedness
C、sincerity
D、sophistication
4、People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli.
A、错
B、对
5、The buying process starts when the buyer decides to, or enters, a store or service provider’s facility.
A、错
B、对
6、A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?
A、public
B、personal
C、commercial
D、experiential
7、If a consumer is shopping for a smart phone, all of the smart phone options available in the market — whether a consumer knows about them or not — is called the ________ set.
A、choice
B、total
C、consideration
D、awareness
