1、A ________ consists of a group of customers who share a similar set of needs and wants.
A、market segment
B、vertical marketing system
C、market share
D、market basket
2、When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?
A、grassroots marketing
B、affiliate marketing
C、affinity marketing
D、differentiated marketing
3、Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.
A、life stage
B、age
C、gender
D、income
4、Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
A、age segment
B、personality type
C、life stage
D、social class
5、Everyone who buys a given product wants the same benefits from it.
A、错
B、对
6、An undifferentiated marketing approach to full market coverage designs a marketing program for a product with a superior image that can be sold to the broadest number of buyers.
A、对
B、错
7、In ________ marketing, the firm operates in several market segments and designs different products for each segment.
A、undifferentiated
B、individual
C、niche
D、differentiated
