1、A product is anything that can be offered to a market to satisfy a want or need.
A、对
B、错
2、The customer-value hierarchy consists of the basic product, core benefit, expected product, augmented product, and the consumption system.
A、对
B、错
3、Carlos always buys bread and milk when he goes grocery shopping. In this case, bread and milk are examples of impulse goods.
A、错
B、对
4、The four product-mix dimensions (length, width, depth, consistency) permit the company to expand its business.
A、对
B、错
5、The package, which has enclosed the actual commodity, is called secondary package.
A、对
B、错
6、A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
A、benefit
B、product
C、function
D、process
7、Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-valu
A、pure tangible good
B、potential product
C、augmented product
D、basic product
