1、The heart of the internal records system is the ________ because customers favor firms that can promise timely delivery.
A、order-to-payment cycle
B、information needs probe
C、data warehouse
D、data mining system
E、sales information system
2、The ________ begins with sales representatives and dealers sending orders to the firms and is followed by the sales department preparing invoices, and finally generating shipping and billing documents which are then sent to various departments.
A、order-to-payment cycle
B、human resources system
C、market research process
D、expense cycle
E、payroll system
3、Companies can practice targeted marketing by using ________, which are records of Web site usage stored on personal browsers.
A、cookies
B、honey-pots
C、trolls
D、plug-ins
E、black swans
4、A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.
A、sales information system
B、marketing intelligence system
C、product management system
D、data warehousing system
E、viral marketing campaign
5、A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information,
A、customer feedback systems
B、advisory panels
C、intermediaries
D、external networks
E、sales-force surrogates
6、A ________ is “unpredictable, short-lived, and without social, economic, and political significance.”
A、fashion
B、style
C、megatrend
D、fad
E、trend
7、A ________ is a “large social, economic, political, and technological change that is slow to form, and once in place, influences us for some time — between seven and ten years, or longer.”
A、style
B、fad
C、fashion
D、megatrend
E、trend
8、A growing population does not mean growing markets unless ________.
A、people have sufficient purchasing power
B、there is common ownership of all resources
C、the people are under a democratic system of government
D、the government has a budget surplus
E、there is adequate governmental intervention in the market
9、Which of the following is likely to occur during economic downturns?
A、The level of investment in the economy rises.
B、Consumption of necessary goods decline.
C、The purchasing power of the population declines.
D、People tend to spend more on luxury goods.
E、Long-term credit is available at concessional rates of
10、Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers’ views of ________.
A、organizations
B、the universe
C、society
D、themselves
E、others
